The concept of psychological archetypes was originally advanced by Carl Jung, the father of modern psychology. In Jung’s psychological framework, archetypes are innate, universal prototypes that are highly useful for interpreting observations or behaviours that are largely unconscious. Archetypes are the original language of human beings. They are symbolic, before we had words, or language, we had symbols, which are what archetypes represent.

Money types represent archetypal patterns and behaviours that influence our daily decisions and emotions around money at an unconscious level. (Deborah L. Price, ”Understanding Money types”).

The eight money types in money coaching, as developed by Deborah Price and the Money Coaching Institute are as follows.

• Innocent
• Victim
• Warrior
• Martyr
• Fool
• Creator/Artist
• Tyrant
• Magician.

The money types are not your personality, nor are they fixed. They are not “who you are” but show us “where we are”. Most people are a combination of 3-4 money types and have 1-2 dominant types.

Almost everyone has some challenging emotions or behaviours relative to money. We are often unaware of our patterns and therefore it is difficult for us to manage these emotions and behaviours. If you are not conscious of a pattern, and cannot name it, you cannot change it. Money coaching will help you understand your money types and underlying drivers and also show you what your positive and negative financial patterns are. This will help you to become more mindful of your money habits and patterns and empower you to take control of your financial future.

Want to know about your money type? You can take our money-type quiz by clicking here.

If you are interested in our money coaching sessions to explore how money types are impacting you, contact me for a free discovery session.